Effective: March 18, 2022
Please refer to our Cookie and Tracking Policy for information on how we process data related to cookies and other tracking technologies when you use the LOVOO website and app.
Collection, Processing, and Use of Personal Data
Legal Basis for the Processing of Personal Data
Forwarding of Data to Third Parties; Service Providers
Duration of Storage; Retention Requirements
Are You Required to Provide Us With Personal Data?
Overview of Data Subject Rights
Cookies and Other Tracking Technologies
Appendix: Technological Information
If you would like to get in touch with us, you can contact us using the following information:
LOVOO GmbH, Customer Care Team, Prager Strasse 10, 01069 Dresden, Germany, email@example.com (email)
Our Data Protection Officer can be reached at:
Dr. Stefanie Wegener, firstname.lastname@example.org (email)
c/o PE Digital GmbH
If you have any comments or suggestions regarding privacy, please do not hesitate to contact us or our Data Protection Officer.
Our UK representative is:
eHarmony UK Ltd., 6-10 Great Portland Street, London W1W 8QL, Great Britain
Personal data is all information pertaining to an identified or identifiable natural person (e.g. name, address, telephone number, date of birth, and email address).
When we process personal data, this means that we collect, store, use this data, forward it to others, or delete it.
LOVOO will only collect and process your personal data in the following cases:
You provide your personal data on a voluntary basis when entering into a contractual relationship with LOVOO or as part of an existing contractual relationship with LOVOO. However, you are required to provide special categories of personal data (e.g. the gender you are interested in, which is data relating to sexual orientation), as well as to answer questions about your LOVOO profile, in order to register on LOVOO. You must make your profile information visible to other LOVOO users in order to use the LOVOO service.
Please note that we provide the LOVOO service in many different countries and the information in your profile is visible to other users in all of these countries. Your profile will be displayed in the country corresponding to your GPS location, provided you have agreed to this, and the search settings of the respective user. If we cannot access your GPS location, we will use your IP address and country code to set your approximate location to your state capital.
The specific data LOVOO collects is outlined below.
If you install the LOVOO app using a third-party app store operator (e.g. Google or Apple), you may have to enter into a usage agreement with the respective app store operator regarding access to its portal. To gain this access, you must have a valid account with the app store operator and an appropriate terminal device (e.g. smartphone); LOVOO has no control over data processing in this context. The app store operator of the respective app platform is the sole data controller. If needed, please contact the app store operator (third-party provider) directly for information about its data processing. In this case, LOVOO is only the data controller when the LOVOO app is used.
LOVOO must process the personal data described below that you (also referred to as "LOVOO user") provide during the registration process in order to render the services described in more detail in our General Terms and Conditions.
When registering, which is initially free of charge, the user is asked to provide a minimum amount of data that are required to complete the registration process. This data includes:
You can also enter a variety of voluntary information in your user account, e.g. by uploading additional pictures to your profile, entering information on specific questions, and setting search filters (e.g. age and gender).
This voluntary information is visible to other logged-in LOVOO users on LOVOO, but it can be deleted or modified by the account holder at any time in the user account settings. If the user specifies the gender or age he/she is looking for, only users of this gender or age will be displayed in the dating feature.
This data is specifically used for LOVOO's feature for selecting recommendations for other user accounts according to different criteria for the user and displaying them on LOVOO. Providing additional information increases your chances of making contact with suitable LOVOO users.
LOVOO users can share content with other users on the platform, for example by sharing content in chat messages.
Information Regarding Sexual Orientation
You may provide information on our platform about your gender and the gender you prefer with regard to matches and other users. If you do provide this information, LOVOO or other users may infer your sexual orientation.
This information may be public depending on the function and/or settings on the platform. You may revoke your consent to your data being processed at any time (see section "Your Right to Revoke Consent" below).
Processing of Location Data
This online offering also includes location-based services. We record the location of your mobile end device using the GPS function for this purpose. This requires that you have explicitly requested the corresponding services and/or consented to the processing of location data. You can disable our access to location data at any time in the device settings of your mobile end device (see Appendix: Technological Information).
LOVOO offers single sign-on via Facebook. This offers you the option of registering via your Facebook account. If you use the function, we receive and process the following authentication data from Facebook for the registration: Your email address, profile name, gender, date of birth, and profile picture stored there. Data is transferred in this respect.
You can disassociate your LOVOO account from your Facebook account at any time on our website. In this case, we would need you to provide the aforementioned access data. Unfortunately, this cannot be done on the LOVOO app.
Registration/Login via Google
If you use an Android end device, we offer you the option of registering on or logging in to LOVOO via your Google account. If you do this, Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google") will provide us with the data required for registration or login (email address, name, Google Account ID, and Google Account profile picture).
We have no control over the scope of the data collected by Google using the Google login. If you would not like Google to collect data about you related to your use of our online offering and to use it for its own purposes, you should not use the Google login.
Registration/Login via Apple Sign-In
If you use an iOS end device, we offer you the option of registering on or logging in to LOVOO via Apple. If you choose to do so, Apple Inc., One Apple Park Way, Cupertino, California, USA, 95014 ("Apple") will provide us with the information you select and which is required for registration or login (e.g. Apple-generated email address, name).
We have no control over the scope of the data collected by Apple using the Apple login. If you would not like Apple to collect data about you related to your use of our online offering and to use it for its own purposes, you should not use the Apple login.
Registering via Snapchat
LOVOO offers single sign-on via Snapchat. This offers you the option of registering via your Snapchat account. If you use the function, we receive and process the following Snapchat authentication data for the registration: Your profile name and technical authentication parameters (token) you have saved there. Data is transferred in this respect.
LOVOO keeps a record of communication between users that takes place on the LOVOO platform, as well as of communication with our Customer Care Team. Communication between users who are logged in is encrypted.
Please bear the following in mind with regard to communication with our Customer Care Team:
If you communicate with our Customer Care Team
If you would like to communicate via email using content encryption, we kindly ask that you contact LOVOO by post instead. Our address is available under Contact.
For authentication reasons, please make sure that you only communicate with LOVOO using the email address you provided to LOVOO.
As a user, you can use our video chat feature to communicate with one other user. End-to-end encryption is used for this type of communication between two users. You can also use our livestream on LOVOO. This livestream can be viewed by many users. Information and data are encrypted during transport. In this context, LOVOO uses a service provider based in the USA (The Meet Group), with whom LOVOO has concluded a data processing agreement. It includes the EU standard contractual clauses. We need to process various data (including the IP address and profile data) in order to render these services and to moderate livestreams. If you do not want this data to be processed, you are advised not to use these services.
When you create a user account, you enter your email address during registration or Facebook sends it to us (in the case of registration via Facebook). To the extent permitted by law, this email address or any new e-mail addresses you provide in the future will be used to send promotional emails regarding free and paid products of LOVOO GmbH without your consent being required.
Promotional emails are encrypted during transport where your mail provider supports Transport Layer Security (TLS) transport encryption.
If you would like to stop receiving promotional emails from LOVOO, you can opt out of the use of the email address stored in your profile for such purposes at any time: (1) To do this, click on the unsubscribe link at the end of the relevant email or (2) log into your profile on the LOVOO website, go to Settings – Emails from LOVOO – Disable Notifications or (3) contact LOVOO's Customer Care Team.
If you again wish to receive promotional emails at a later point in time, (1) log into your profile on the LOVOO website, go to Settings – Emails from LOVOO – Enable Notifications or (2) contact our Customer Care Team.
If your mobile device supports this, we will send you push notifications when you use the LOVOO app, even if you are not using the app at the time. These are messages that we send you in the course of fulfilling the contract, as well as promotional information.
You can modify or stop the receipt of push notifications at any time in the device settings of your mobile end device or on the LOVOO app.
Unless otherwise indicated in the following, usage data pertaining to those visiting the website – even if they are not LOVOO users – is transmitted by the respective Internet browser and saved in protocol files, which are known as server log files, each time the LOVOO website is accessed This data includes:
The login records also store the user ID on the LOVOO platform each time LOVOO users log in to LOVOO.
In addition to the aforementioned data, cookies or pseudonymous IDs (such as user ID and ad ID) may be stored on your end device during or after your visit to the LOVOO website. Detailed information on this is available in our Cookie and Tracking Policy.
Each time the LOVOO app is accessed by the end device of the user(s), LOVOO automatically collects data and information from the operating system of the accessing device. This includes the storage of the IP address. LOVOO specifically collects the following:
Each time the LOVOO app is accessed, usage data pertaining to the relevant LOVOO user is transferred and stored. This data includes:
In addition to the aforementioned data, tracking technologies or pseudonymous IDs (such as your advertising ID (e.g. Apple's IDFA (identifier for advertisers) and Google's advertising ID) may be retrieved from your end device while or after you use the LOVOO app. Detailed information on this is available in our Cookie and Tracking Policy.
The following usage data is stored in the login records each time LOVOO users log in:
In addition to the aforementioned data, pseudonymous IDs (such as user ID and ad ID) may be stored on your end device while or after you use the LOVOO app. Detailed information on this is available in our Cookie and Tracking Policy.
If you, a LOVOO user, use the setting options for the area search, the location data of your device will be accessed at that time (GPS, possibly WLAN information, and device ID). This information is used to determine your location so that you can set a suitable search radius.
LOVOO processes the personal data of its users for the following purposes and in accordance with the legal bases listed below. If the data processing is conducted on the legal basis of a legitimate interest, we also explain our legitimate interest in data processing in the following:
Providing the LOVOO platform and rendering the services that are described in our General Terms and Conditions. This specifically includes:
(The legal basis of processing is the fulfillment of the contract with you. In some cases, the legal basis is also your consent. The legal basis is also our legal obligation as well as the legitimate interest in providing customer service and improving the customer experience)
Providing a login via the LOVOO platform or the Facebook login. (The legal basis of processing is the fulfillment of our contract.)
Preventing and fighting misuse (particularly to prevent and combat fake profiles, scamming, unlawful acts and spam, as well as ensuring the integrity and stability of the LOVOO platform). LOVOO collects, processes, and uses personal data and geodata, which are collected during your registration and completion of the LOVOO profile, for an automated check as to whether there are indications or data pointing to misuse of LOVOO. The data is stored in a database and checked against empirical values. If automated processing reveals suspected misuse, a LOVOO employee will review the assessment and the underlying indications, and subsequently any free text information and the saved profile photos. LOVOO also provides its users with a feature called "Report profile" and checks profiles through members of the Customer Care Team in the event that other users report breaches of contract. What is more, LOVOO users can voluntarily verify themselves or are requested to do so by our Customer Care Team in justified cases (e.g. doubts about identity, suspicion of spam). If verification is successful, the profile is marked as "verified" and this is visible to other LOVOO users. Further information on verification is available here. Where required, users are requested to identify themselves via our service provider IDnow. Further information on this is available here. (The legal basis is the legitimate interest of LOVOO and LOVOO users that the LOVOO service is not misused for acts of third parties that are in breach of contract and/or unlawful. We also have a legitimate interest in protecting our own systems to secure LOVOO's IT and ultimately to protect the personal data of LOVOO's users).
For automated pricing. On principle, we do not use fully automated decision-making pursuant to Article 22 of the GDPR; we only process your data in a partially automated manner with the aim of offering you
suitable product offers. The following data is used for this purpose: Country, registration device (app or website/iOS or Android). (The legal basis is the fulfillment of the contractual relationship and our legitimate interest in addressing our users in a targeted and individual manner.)
Information on processing purposes and the legal basis of the processing of personal data using cookies and other tracking technologies when LOVOO is used is available in our Cookie and Tracking Policy.
If the legal basis is your consent, you are entitled to revoke your consent at any time without this affecting the lawfulness of the processing performed on the basis of the consent up to the time of revocation. If the legal basis is the legitimate interest, you are also entitled in principle to object to the processing of personal data pertaining to you at any time for reasons resulting from your particular situation. Article 21 of the GDPR applies in this respect.
The following personal data may also be transferred to third parties:
LOVOO reserves the right to appoint service providers to collect or process personal data. LOVOO only sends service providers the personal data they need for their specific activity.
Service providers are generally contracted as processors who may only process the personal data of users of this online service in accordance with LOVOO's instructions.
At LOVOO, only persons who are required and necessary for the fulfillment of their tasks receive the personal data.
Your personal data may also be disclosed to third parties (jointly or severally with us) or processors located in non-EU/EEA countries. In this case, prior to the transfer, we ensure that the recipient either has an adequate level of data protection (e.g. based on an adequacy finding of the EU Commission for the respective country pursuant to Article 45 of the GDPR or the agreement of standard contractual clauses of the European Union with the recipient pursuant to Article 46 of the GDPR while applying additional technical and organizational protection measures) or that sufficient consent has been obtained from our users.
You are entitled to request from us an overview of the specific recipients (processors) in third countries and a copy of the specifically agreed regulations (EU standard contractual clauses) to ensure an adequate level of data protection. To do this, please refer to the information in the Contact section.
LOVOO adopts various security measures, such as state-of-the-art encryption and authentication tools, to protect the security, integrity, and availability of its users' personal data. These measures are specified below:
LOVOO also contracts service providers from the USA in this context. These service providers are specified below:
Max Mind, Inc., 14 Spring Street, Suite 3, Waltham, MA 02451, USA
LOVOO uses the geo-localization service provided by MaxMind, Inc. For this purpose, LOVOO stores a database locally/offline and checks IP addresses of the accessing end device against the geo-database for IT security reasons. There is no exchange of data with MaxMind. More information on MaxMind is available here.
Cloudflare Inc, 101 Townsend Street, San Francisco, CA 94107, USA
We use a content delivery network (CDN) to secure this website and optimize loading times (SSL certificate). This CDN is a service provided by Cloudflare, Inc., 101 Townsend St, San Francisco, CA 94107, USA. Registration and login requests are passed through Cloudflare's server and consolidated into statistics that cannot be disabled.
We have concluded a data processing agreement with Cloudfare on the basis of EU standard contractual clauses of the EU Commission dated June 4, 2021, with the application of additional technical and organizational protection measures.
Information on the data collected by Cloudfare is available here.
reCaptcha: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland
We use the reCaptcha service provided by Google to help us identify whether the user is a human or an automated bot. This service helps to protect our website and app from bot attacks, misuse, and spam. Information (including your IP address) is transmitted to Google and processed there for this purpose.
We have concluded a data processing agreement with Google Ireland Limited.
Information on data collected by Google reCaptcha is available here.
Stripe, Inc., 510 Townsend Street, San Francisco, CA 94103, USA
Due to a third country transfer, we have concluded standard contractual clauses with this provider.
More information on privacy is provided by Stripe here.
We store your data for as long as this is required to provide our online offering (and the associated services) or we have a legitimate interest in continued storage. In all other cases, we delete your personal data with the exception of data that we are required to keep for longer in order to comply with contractual or statutory (e.g. fiscal or commercial) retention periods (e.g. invoices).
We block data that is subject to a retention period until the period expires.
As soon as you revoke your consent or assert your right of revocation, we will delete the data immediately. You can delete your profile or account on LOVOO at any time in your account on the website or on the LOVOO app. Alternatively, you can contact our Customer Care Team and request the erasure of your data. In such a case, all your data is deleted, unless statutory retention requirements or another reason (e.g. defense or enforcement of claims, evidence reasons, incidents of misuse, billing purposes, another legitimate interest) requires the further storage or processing of your data.
Please note that uninstalling the LOVOO app from your device does not delete the data in your profile.
LOVOO stores log files for up to 90 days, after which they are deleted. Log files for which further retention is required for evidence purposes are exempt from deletion until the relevant incident has been definitively clarified and may be passed on to investigating authorities in individual cases.
LOVOO stores the data required for the purpose of fulfillment or proof during the respective limitation period in connection with the assertion of data subject rights.
Shared content, e.g. content that is sent via chat messages (attachments) and the chat messages themselves: Until the user deletes the account.
Please refer to the information in the Contactsection to assert your rights and enable us to clearly identify you when you assert your rights.
You can also use the settings options in your LOVOO profile to rectify the data you provided during registration or to object to advertising. There are a few exceptions to this, including a new change of date of birth, revocation of the processing of the sexual orientation information, and a change of gender, which can only be changed with the help of the Customer Care Team.
Please note that your data will usually only be blocked if there are retention requirements that prevent deletion.
You have the right to request information from LOVOO as to whether we process personal data pertaining to you. You also have the right to information about this personal data and details on the category of data that is stored, the purpose of processing, any recipients, the storage period, and the data subject rights to which you are entitled. If your data is incorrect or incomplete, you can request that your data be rectified or completed. If we have disclosed your information to third parties, we will inform them of the rectification where this is a legal requirement.
If you would like to assert a right to information, please refer to the details provided in the Contact section.
Provided that the legal requirements are met, you may demand that we immediately erase your personal data. This is particularly the case where
Please not that your right to erasure is subject to limitations. For example, we must or may not erase any data that we are still required to retain due to legal retention periods. Data that we need to assert, exercise or defend legal claims are also exempt from your right of erasure.
You may also erase the data in your profile yourself. To do this, log in to your profile on the LOVOO platform and erase your profile under Settings – My Account – "Delete account." Alternatively, you can contact our Customer Care Team and request the erasure of your data. Please refer to the details provided in Contact to do this. Please note that your data will initially only be blocked if there are retention requirements that prevent erasure.
Provided that the legal requirements are met, you may demand that we restrict processing. This is particularly the case where
Alternatively, you can use the settings options in your profile to rectify the data you provided during registration or to object to advertising. Some of the data collected about you can only be modified with the help of the Customer Care Team.
You have the right to receive personal data, which you provide to us to fulfill a contract or on the basis of consent, in a portable format. In this case, you may also request that we transfer this data directly to a third party, provided that this is technically feasible.
If you have granted us consent to process your data, you may revoke this consent at any time with future effect. The lawfulness of the processing of your data until the time of revocation remains unaffected by this.
You have provided us with data regarding your sexual orientation (gender and gender you are interested in). You may revoke this consent at any time with future effect. The lawfulness of the processing of your data until the time of revocation remains unaffected by this. From the time you object to the processing of your sexual orientation data, matches can no longer be made unless you consent again to the processing of your sexual orientation data, and LOVOO will no longer be able to provide its services as described in our General Terms and Conditions as a result of your objection. To revoke your consent to the processing of your gender preference information, please email our Customer Care Team at email@example.com with "Objection to use sexual orientation data" in the subject line.
You may also object to the processing of your personal data for advertising purposes ("objection to advertising") at any time, provided that the data processing is conducted on the basis of legitimate interest. Please note that there may be an overlap between your revocation and the use of your data in the context of an ongoing campaign for organizational reasons.
Alternatively, you can use the settings options in your profile to rectify the data you provided during registration or to object to advertising.
You have the right to object to data processing by us for reasons related to your particular situation, provided that it is done on the legal basis of legitimate interest. In compliance with legislation, we will then stop processing your data unless we can prove that there are compelling legitimate grounds to continue processing your data that override your rights.
You have the right to lodge a complaint with a data protection authority. You may contact the data protection authority responsible for your place of residence, your federal state, or the data protection authority responsible for us.
The Saxon Commissioner for Data Protection and Freedom of Information
Dr. Juliane Hundert
Phone: 0351/85471 101
Fax: 0351/85471 109
If you are resident or habitually residing in the UK, you may also contact the competent data protection supervisory authority in the UK:
The Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF, phone: +44 (0) 303 123 1113, email: firstname.lastname@example.org
The LOVOO domain contains links to the accounts of LOVOO GmbH on the social networks Instagram, YouTube, Pinterest, Twitter, Facebook, and Google+. Once the embedded graphic has been clicked on, the user is redirected to the page of the respective provider of Instagram, YouTube, Pinterest, Twitter, Facebook, or Google+, which means that only then is user information transferred to the respective provider. In this case, the user's consent will be the legal basis for data processing pursuant to Article 6 Paragraph 1 Clause 1 a) of the GDPR.
If the user is logged in to his/her user profile in the respective social network, an association with the visit to LOVOO is made after the button is activated.
If the user does not want the social networks to collect data about the LOVOO domain, he/she should log out of them prior to visiting the LOVOO domain. However, if you activate the relevant button by clicking on it, cookie(s) with an identifier will still be set each time you visit LOVOO. As a result, this function may be used to collect data and create a profile that may be attributed to an individual person. If the user does not want this, he/she can deactivate the respective link within the LOVOO domain in one click. The user can also adjust his/her browser settings so that the acceptance of cookies is generally excluded; however, please note that in this case the functionality of LOVOO may be limited.
Information on the handling of personal data when these websites are used is available in the respective privacy policies of the providers.
Information on cookies and other tracking technologies that are used on our website and our app is available in our Cookie and Tracking Policy. If personal data is processed in relation to tracking-based processes, you will also find more detailed information on the purposes of such processing. Information on how you can object to such processing is also available in our Cookie and Tracking Policy.
Technological Information on the Android Operating System:
• Settings > Google > Display and "Reset Advertising ID" there and/or "Disable Personalized Advertising"
• Information on location settings: https://support.google.com/nexus/answer/6179507?hl=de and https://support.google.com/pixelphone/answer/3467281 and, in general, https://support.google.com/accounts/answer/3118621?hl=de
Technological Information on the iOS (Apple) Operating System:
• Settings > Privacy > Advertising and "Reset Ad ID" there and/or "No Ad Tracking"
• Information on privacy and location data is also available at: https://support.apple.com/dede/HT203033